How To Optimize Your Video Ads For YouTube, Facebook, And Twitter

If you're currently spending between $20-$100 per day on Facebook ads and seeing a solid return on ad spend (ROAS), you're probably itching to explore ways you can scale that success to grow your business even further. Now, social media enables you to monitor your ad performance from the moment you set the campaign live. When the main goal of your campaign is to drive traffic to a blog post or landing page AND complete a sign-up form or make a purchase, then you'll likely use the conversions objective.

Just like all businesses need a methodical and systematic approach, the same goes for social media marketing. When you get to the Budget and Schedule section of the Ad Set, your first setting is Daily Budget or Lifetime Budget. One of the keys to optimize your Facebook Ads is finding the right target audience.

If your ads have too much text, you'll see a message saying Too Much Text In Image” at the campaign, ad set and ad level. Next, be sure to target the right audiences for each campaign. Sometimes it's helpful to know some Facebook facebook marketing Ads Typical Results to see if the costs are going to work for your business model.

In the past, every ad set required its own set budget, which made testing new audiences difficult to scale. The Facebook Audience Insights tool enables you to better understand the users who are engaging with your Facebook content. We all want recurring business, which makes these people your best audience, as they already know how great your products are.

A lot of times people will think that the biggest optimization you can make is on audiences. When you keep them separate, it's easier to figure out what ads are working for what audiences and what you need to fix. Set your parameters, give your Custom Audience a name and click Create Audience.

In Chapter 3 you'll learn: what are the different Facebook campaign objectives, what effect each of them has on your ad optimization, how to set the right campaign objective, and what options and tools you'll get with every individual objective. If your goal is to get your Facebook video ad in front of as many viewers as possible, then optimizing your campaign for video views obviously makes a lot of sense.